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Research Questions

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Public Health, Sociology, Marketing & Consumer Behaviour Vegan Thesis 9/9/24 Public Health, Sociology, Marketing & Consumer Behaviour Vegan Thesis 9/9/24

How effectively do current advocacy approaches reduce animal product consumption?

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Marketing & Consumer Behaviour, Economics Vegan Thesis 9/9/24 Marketing & Consumer Behaviour, Economics Vegan Thesis 9/9/24

What is the potential of non-conventional ways of reducing animal product consumption?

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Marketing & Consumer Behaviour, Public Health, Economics Vegan Thesis 9/9/24 Marketing & Consumer Behaviour, Public Health, Economics Vegan Thesis 9/9/24

What strategies can effectively attract more stakeholders in PLMICs to work on reducing animal-based food consumption and promoting plant-based alternatives?

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Marketing & Consumer Behaviour, Economics Vegan Thesis 9/9/24 Marketing & Consumer Behaviour, Economics Vegan Thesis 9/9/24

How can the plant-based alternatives industry in PLMICs be developed to reduce animal-based food consumption and explore export opportunities?

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Nutrition, Sociology, Marketing & Consumer Behaviour Vegan Thesis 9/8/24 Nutrition, Sociology, Marketing & Consumer Behaviour Vegan Thesis 9/8/24

How, where and why is plant-based eating already being incorporated into daily food practices?

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Marketing & Consumer Behaviour, Communication & Media Studies Vegan Thesis 9/7/24 Marketing & Consumer Behaviour, Communication & Media Studies Vegan Thesis 9/7/24

How effective and cost-efficient are vegan outreach and corporate campaigns for layer hens in LMICs compared to high-income regions?

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Computer Sciences, Marketing & Consumer Behaviour Vegan Thesis 9/5/24 Computer Sciences, Marketing & Consumer Behaviour Vegan Thesis 9/5/24

How can the integration of AI with other technologies (e.g., VR, AR) enhance the understanding and treatment of animals?

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Marketing & Consumer Behaviour, Psychology Vegan Thesis 8/6/24 Marketing & Consumer Behaviour, Psychology Vegan Thesis 8/6/24

What are the current levels of consumer acceptance of plant-based alternatives, and how can these levels be increased to shift demand from animal proteins?

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Communication & Media Studies, Marketing & Consumer Behaviour Vegan Thesis 7/7/24 Communication & Media Studies, Marketing & Consumer Behaviour Vegan Thesis 7/7/24

What are the best approaches for framing the benefits of plant-based meat?

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Communication & Media Studies, Marketing & Consumer Behaviour Vegan Thesis 7/7/24 Communication & Media Studies, Marketing & Consumer Behaviour Vegan Thesis 7/7/24

What are the best approaches for messaging the health benefits of plant-based meat?

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Communication & Media Studies, Marketing & Consumer Behaviour Vegan Thesis 7/7/24 Communication & Media Studies, Marketing & Consumer Behaviour Vegan Thesis 7/7/24

What are the most effective communication strategies for accelerating consumer adoption of plant-based meat?

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Marketing & Consumer Behaviour, Communication & Media Studies Vegan Thesis 7/7/24 Marketing & Consumer Behaviour, Communication & Media Studies Vegan Thesis 7/7/24

What are the best communication strategies for cultivated seafood?

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Marketing & Consumer Behaviour, Economics, Politics and Government Vegan Thesis 7/7/24 Marketing & Consumer Behaviour, Economics, Politics and Government Vegan Thesis 7/7/24

What are the projected market dynamics and growth trajectories of cultivated meat across global geographies?

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Marketing & Consumer Behaviour Vegan Thesis 7/7/24 Marketing & Consumer Behaviour Vegan Thesis 7/7/24

Which hybrid products including cultivated meat would consumers prefer, if at all?

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Marketing & Consumer Behaviour Vegan Thesis 7/7/24 Marketing & Consumer Behaviour Vegan Thesis 7/7/24

Do consumers prefer cultivated meat that is nutritionally identical to conventional meat or nutritionally improved?

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Marketing & Consumer Behaviour Vegan Thesis 7/7/24 Marketing & Consumer Behaviour Vegan Thesis 7/7/24

What is the effect of the use of descriptor terms for plant-based products on menus?

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Marketing & Consumer Behaviour Vegan Thesis 7/7/24 Marketing & Consumer Behaviour Vegan Thesis 7/7/24

What are the most effective communication strategies for accelerating consumer adoption of alternative proteins?

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Marketing & Consumer Behaviour Vegan Thesis 7/7/24 Marketing & Consumer Behaviour Vegan Thesis 7/7/24

What are the most important product attributes (by consumer segment) in a plant-based meat product?

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Marketing & Consumer Behaviour Vegan Thesis 7/7/24 Marketing & Consumer Behaviour Vegan Thesis 7/7/24

What are the underlying attitudes and motivations for purchasing plant-based products?

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Marketing & Consumer Behaviour Vegan Thesis 7/7/24 Marketing & Consumer Behaviour Vegan Thesis 7/7/24

What are the consumer profiles of the population segments that represent the best opportunity for targeted marketing of plant-based meat, egg, and dairy products?

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