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Research Questions

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Marketing & Consumer Behaviour, Public Health Vegan Thesis 6/7/24 Marketing & Consumer Behaviour, Public Health Vegan Thesis 6/7/24

What is the impact of meat advertising bans in public spaces such as the ban in Haarlem, the Netherlands ?

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Economics, Marketing & Consumer Behaviour Vegan Thesis 6/6/24 Economics, Marketing & Consumer Behaviour Vegan Thesis 6/6/24

What share of the global meat market will PBMA and/or cultured meat products account for in 10, 30, or 50 years?

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Marketing & Consumer Behaviour, Nutrition Vegan Thesis 6/6/24 Marketing & Consumer Behaviour, Nutrition Vegan Thesis 6/6/24

How will the displacement rates of meat change as plant-based meat alternative (PBMA) products improve?

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Marketing & Consumer Behaviour Vegan Thesis 6/6/24 Marketing & Consumer Behaviour Vegan Thesis 6/6/24

What types of meat are plant-based meat alternative (PBMA) products displacing?

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Nutrition, Marketing & Consumer Behaviour, Public Health Vegan Thesis 6/6/24 Nutrition, Marketing & Consumer Behaviour, Public Health Vegan Thesis 6/6/24

What percentage plant-based meat alternative units/meals sold displace a unit/meal of meat?

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Sociology, Nutrition, Marketing & Consumer Behaviour Vegan Thesis 6/6/24 Sociology, Nutrition, Marketing & Consumer Behaviour Vegan Thesis 6/6/24

What are the challenges and barriers that people face in becoming vegans?

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Public Health, Sociology, Marketing & Consumer Behaviour Vegan Thesis 6/6/24 Public Health, Sociology, Marketing & Consumer Behaviour Vegan Thesis 6/6/24

What are the long-term trends in consumer attitudes towards plant-based diets over the next five years in Germany?

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Psychology, Public Health, Marketing & Consumer Behaviour Vegan Thesis 6/6/24 Psychology, Public Health, Marketing & Consumer Behaviour Vegan Thesis 6/6/24

How do vegan children influence their families' grocery and restaurant purchase decisions?

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Politics and Government, Economics, Marketing & Consumer Behaviour Vegan Thesis 6/6/24 Politics and Government, Economics, Marketing & Consumer Behaviour Vegan Thesis 6/6/24

How aware are they of animal welfare, social justice, and environmental issues associated with aquaculture in China?

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Psychology, Marketing & Consumer Behaviour, Economics Vegan Thesis 6/6/24 Psychology, Marketing & Consumer Behaviour, Economics Vegan Thesis 6/6/24

In particular food service context such as school, hospital, and corporate cafeterias, what makes people choose the plant-based option?

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