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Research Questions

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Marketing & Consumer Behaviour, Psychology Vegan Thesis 8/6/24 Marketing & Consumer Behaviour, Psychology Vegan Thesis 8/6/24

What are the current levels of consumer acceptance of plant-based alternatives, and how can these levels be increased to shift demand from animal proteins?

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Food Science and Technology, Economics Vegan Thesis 8/6/24 Food Science and Technology, Economics Vegan Thesis 8/6/24

What are the barriers to cost reduction in plant-based alternatives to milk, cheese, meat, chicken, and fish, and what are the projections for achieving scale economies?

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Economics, Environmental Sciences Vegan Thesis 8/6/24 Economics, Environmental Sciences Vegan Thesis 8/6/24

What are the factors affecting the cost of production of various animal proteins, and what possible technological innovations could influence these costs?

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Economics, Environmental Sciences Vegan Thesis 8/5/24 Economics, Environmental Sciences Vegan Thesis 8/5/24

What are the key cost components of producing chicken and top-consumed fish species in highly populous countries, and how can these costs be influenced to achieve price changes?

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Nutrition, Public Health Vegan Thesis 7/7/24 Nutrition, Public Health Vegan Thesis 7/7/24

Do the benefits and risks of vegetarian and vegan children vary by stage of development?

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Communication & Media Studies, Marketing & Consumer Behaviour Vegan Thesis 7/7/24 Communication & Media Studies, Marketing & Consumer Behaviour Vegan Thesis 7/7/24

What are the best approaches for framing the benefits of plant-based meat?

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Communication & Media Studies, Marketing & Consumer Behaviour Vegan Thesis 7/7/24 Communication & Media Studies, Marketing & Consumer Behaviour Vegan Thesis 7/7/24

What are the best approaches for messaging the health benefits of plant-based meat?

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Communication & Media Studies, Marketing & Consumer Behaviour Vegan Thesis 7/7/24 Communication & Media Studies, Marketing & Consumer Behaviour Vegan Thesis 7/7/24

What are the most effective communication strategies for accelerating consumer adoption of plant-based meat?

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Marketing & Consumer Behaviour, Communication & Media Studies Vegan Thesis 7/7/24 Marketing & Consumer Behaviour, Communication & Media Studies Vegan Thesis 7/7/24

What are the best communication strategies for cultivated seafood?

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Marketing & Consumer Behaviour, Economics, Politics and Government Vegan Thesis 7/7/24 Marketing & Consumer Behaviour, Economics, Politics and Government Vegan Thesis 7/7/24

What are the projected market dynamics and growth trajectories of cultivated meat across global geographies?

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Marketing & Consumer Behaviour Vegan Thesis 7/7/24 Marketing & Consumer Behaviour Vegan Thesis 7/7/24

Which hybrid products including cultivated meat would consumers prefer, if at all?

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Marketing & Consumer Behaviour Vegan Thesis 7/7/24 Marketing & Consumer Behaviour Vegan Thesis 7/7/24

Do consumers prefer cultivated meat that is nutritionally identical to conventional meat or nutritionally improved?

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Marketing & Consumer Behaviour Vegan Thesis 7/7/24 Marketing & Consumer Behaviour Vegan Thesis 7/7/24

What is the effect of the use of descriptor terms for plant-based products on menus?

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Marketing & Consumer Behaviour Vegan Thesis 7/7/24 Marketing & Consumer Behaviour Vegan Thesis 7/7/24

What are the most effective communication strategies for accelerating consumer adoption of alternative proteins?

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Marketing & Consumer Behaviour Vegan Thesis 7/7/24 Marketing & Consumer Behaviour Vegan Thesis 7/7/24

What are the most important product attributes (by consumer segment) in a plant-based meat product?

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Marketing & Consumer Behaviour Vegan Thesis 7/7/24 Marketing & Consumer Behaviour Vegan Thesis 7/7/24

What are the underlying attitudes and motivations for purchasing plant-based products?

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Marketing & Consumer Behaviour Vegan Thesis 7/7/24 Marketing & Consumer Behaviour Vegan Thesis 7/7/24

What are the consumer profiles of the population segments that represent the best opportunity for targeted marketing of plant-based meat, egg, and dairy products?

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Biological Sciences, Economics Vegan Thesis 7/7/24 Biological Sciences, Economics Vegan Thesis 7/7/24

What added-value products can be manufactured in African countries to support seaweed farming instead of fish farming?

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Biological Sciences, Veterinary Sciences Vegan Thesis 7/7/24 Biological Sciences, Veterinary Sciences Vegan Thesis 7/7/24

What are good welfare indicators for farmed fish ?

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Philosophy & Ethics, Biological Sciences Vegan Thesis 7/7/24 Philosophy & Ethics, Biological Sciences Vegan Thesis 7/7/24

How do positive and negative valences and events interact to impact welfare?

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